Buddyz Challenge

Creative direction, concept, copywriting

Digi is a Malaysian telco. Like all other such companies they were constantly looking for way to get their users to use more data. The developed a program called “Buddyz” where users could assign special contacts for special rates.

We came up with a series of programs to drive recruitment of users to DiGi using the “Buddyz” platform as a jumping off point.

Here are two such programs that encourage “Buddyz” to complete challenges together and create experiences together.

Only by being on the DiGi network were they able to take part.