Invitation to the opening of The View Rooftop Bar

Creative direction, concept, copy, content structure

The opening party for the launch of The View Rooftop Bar was planned to be an exotic, trippy appeal to the senses.

Our approach to the invitation was an exotic and trippy treasure hint of sorts, that encouraged potential guests to collect four separate parts of a QR code, hidden in four Rorschach-like images, that ultimately led them to details of the party.

What do you see?

Interface

User journey