Cosmetic brands have had to literally reinvent the consumer journey, moving from in-person, in-store to the digital environment.
Category Archives: Opinion piece
More engagement, less corporate megaphone
Six disruptive ideas for disrupting the marketing conversation.
Spending money in the Social Channels
Advertisers are quite accustomed to spending money in traditional media, and yet they balk at doing the same in the digital.
Social Media – from determinism to agenda setting
The Social Media is not a magical destination; rather, it’s a landscape in which human beings are doing what they’ve always done; being sociable, having conversations.
Evolving the corporate website
Your company’s website is not the animal it was five years ago.Here are five strategies for integrating social media. Six if you include no integration.
Your product web pages are not about your products
Jeremiah Owyang, Social Media Guru and and renowned industry analyst, in a radio interview about the relevance of Social Media integration into corporate websites, suggested that in the new order of things, a company’s product web pages are no longer about the products themselves, but about the people who have bought those products. To underlineContinue reading “Your product web pages are not about your products”