Play with your heart, sort with your head

EKO-KOM is the organisation responsible for advocating for waste separation (understood as “sorting” in the Czech Republic), which they do through a variety of communication channels.

Digital content has proven to be a highly effective communication channel, especially with the younger audience. At the centre of this digital universe is the recently revamped online platform Samosebou.cz, which has been created as an online e-zine. 

As you might expect of any magazine (online or otherwise), fresh and entertaining content is paramount to keeping engagement levels high. Without it, the conversation would surely die. 

On top of the constant stream of articles and other content, the Organisation also runs larger thematic yearly campaigns that focus on an aspect of good waste separation practices.

“Play with your heart, sort with your head,” is the current thematic campaign platform. 

It features popular women’s American Football team, the Prague Harpies.